Laia Ordonez

Our short film 'Plenamar' (Joan Carles Martorell, 2011) will be exhibited this Thursday May 10th at 8pm at the MACBA auditorium during the opening session of the Barcelona Creative Commons Film Festival. After that, the latest works of Vincent Moon and Hannah Skold will be shared with the audience. The entrance is free.

Hereby, you can listen to the interview of the director of the BccN at the Radio 3 programme 'Carne Cruda' (the music at the background is part of the original soundtrack of 'Plenamar') or watch the news at the Televisión Españoña TV programme 'Cámara abierta 2.0':

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Luckily enough, February and March have been hectic over here. I'm aware I haven't been sharing any videos with you lately, but we've been working quite a lot during the past weeks... I'll try to make it up to you now by showing a few productions (unfortunately, I cannot show them all 'cause many of them are for our client's internal use only).

Apart from the video 'The Bassat Collection', which I already talked about on a previous post, we've been working for the Linares City Council together with one of our partners, Event Solutions (a division of ServisGroup), and also for HP (Hewlett-Packard), one of our biggest clients.

Regarding Linares, we've developed a couple of new video installations for the permanent exhibition of the Museum 'El Pósito de Linares' (Linares, Andalusia), focused on the city history and its relationship with the art of bullfighting and other cultural expressions. 023 has concept-created, developed and executed the Museum's video installations fully. Hereby I show you some extracts of the two most recent productions: 'The urban evolution' ('La evolución urbana') and 'The art of bullfighting' ('La tauromaquia').

February also saw us completing a new success story for HP's Customer Content division. The story, focused on the HP Indigo WS6000p printer, portrays how Fovea, a Norwegian printing company specialized in photo printing for school photo books and catalogs, has improved its productivity and decreased its costs (while maintaining the same printing quality) by replacing the analogical technology they previously used, Silver Halide, for the digital printing solution offered by HP Indigo Digital Press. Here's the story:

By end of February, we also finished the installation of a video mapping for HP at FESPA 2012, a print tradeshow celebrated on February 21-24th in Hospitalet de Llobregat (Barcelona). This video mapping was an adapted version of the one we created in November 2011 for the launch event of the HP Scitex FB7600 Industrial Press printer. The video has not been made public online yet, but as soon as HP uploads it, I'll share it with you.

In next days, I hope to be able to post about the new HP Graphic Arts Customer Center presentation video, which we are just about to finish and that will be uploaded on the HP Customer Center's new website very, very soon.

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At 023 Content & Media, we're all very happy to share with you one of our favorite works from last year: 'The Bassat Collection', a mini-doc shot & post-produced between July and October 2011 to promote the exhibition of the Bassat Art Collection in Mataro (Spain), the art collection of Luis Bassat and his wife. This collection includes crucial Catalan artworks from the second half of the XXth Century (1960's-2000's), but has never been made public until very recently. Thanks to the support of Mataro's City Council, which offered the Gaudi Warehouse (Nau Gaudí) to the Bassat Foundation to allocate the collection, the general public can now enjoy the artworks at no cost.

With this video, we wanted to explore a subtle and elegant way to reach the user: rather than promoting the exhibition bluntly, we wanted to show Luis Bassat's dream of sharing his passion with society and explain how he got this dream come true. To achieve that, we developed a mini-documentary that somehow explained a real, compelling, emotional story around the art collection and Luis's dream. This is the result:

The video 'The Bassat Collection' has been directed by David Gutiérrez Camps and executive produced by 023's CEO & creative director David Puig. For those of you who don't know, Luis Bassat is one of the greatest advertising professionals in Spain and his name has been linked to the WPP Group and the ad agency Ogilvy & Mather for many years. Here's his personal website: http://www.luisbassat.com/

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It's January 2012 already. In recent months, Permanent has been lucky enough to get involved in many interesting projects, some of them still in the oven. Hereby there is a small sample of our latest works.

Between December and January, we've launched two corporate websites developed for two different production companies: Alamo Films, an advertising production company with offices in Barcelona and Madrid, and Quindrop, a documentary production company based in Palma de Mallorca (Balearic Islands, Spain). In both cases, we've conceived and designed the sites to be particularly intuitive and user-friendly, and overall to serve as the perfect 'silver plate' for their audiovisual content, which is at the core of both companies' business activity. The links already show the websites we've developed for them. 

Back in November, we also developed the corporate site of Blue023, a brand-new film production services company based in Barcelona which is a division of the content production company 023 Content & Media. The website design was based on a proposal developed by Morillas but re-thought and optimized for a digital environment. And more recently, just a few days ago, we put online the website of Giulia y los Tellarini, a music band from Barcelona that became popular (among other things) for their contribution to the original soundtrack of 'Vicky Cristina Barcelona' (Woody Allen, 2008).

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'Plenamar', Spanish short film directed by Joan Carles Martorell, is officially taking off. Today, it has been known that the film will be part of two important festivals on the first quarter of 2012: the Clermont-Ferrand Short Film Festival (France) and the FEC Cambrils-Reus European Short Film Festival (Catalonia, Spain). This comes together with the news that the film has signed off with Marvin & Wayne, a short film distribution label that will take care of the distribution of 'Plenamar' on national and international film festivals.

This week, Martorell will be introducing 'Plenamar' at Clermont-Ferrand within the 'Short Cat 2012' catalog, a selection of recently premiered Catalan productions and co-productions that will be made public on Clermont-Ferrand's short film market, although the film will not be on the competition arena. 'Plenamar', however, will be competing in March at the FEC Cambrils-Reus as part of the official selection.

'Plenamar' is a short film produced by Cinètica Productions that premiered at Valladolid's SEMINCI (Valladolid's International Cinema Week) in October 2011 and has the financial support of IB3 (Balearis Islands TV). The short film, licensed under Creative Commons, counts on Luis Ortas' executive production and Laia Ordonez's screenplay. In fact, Ordonez and Martorell are currently working together on www.infieles.cc ('unfaithful'), a web project aimed at completing and complementing the story of the film.

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‘Plenamar’ (‘High tide’), short film directed by Joan Carles Martorell (Palma de Mallorca, 2981), has recently been selected for competition at Valladolid’s International Film Festival (SEMINCI). The film will be premiered on October 25th within the competition section ‘The night of the Spanish short film’, together with other five short films.

‘Plenamar’ is a film produced by Cinètica Produccions, a Majorcan production company leaded by Luis Ortas with wide experience in the production of documentaries and television. Lydia Sánchez, Rodo Gener and Santi Celaya are the cast of the film, whereas I am responsible for the script.

For more information, photos and press book please visit plenamar.cc

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